for Grindex

Update: 26.12.2022

Last week: 50 week 2022 (12.12.2022 - 18.12.2022)

Last full month: November 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 501	-1.5%	46.5%	0.5	655 940	-0.7%	76.8%	0.5	-2.7%
MoM	6 847	-6.1%	46.5%	-3.3	3 112 742	-7.1%	77.1%	-2.6	0.5%
YTD	103 314	-9.6%	52.7%	-3.4	48 365 190	9.5%	81.4%	0.8	-3.8%
MAT	106 611	-11.6%	52.4%	-3.9	49 800 109	7.7%	81.2%	0.5	-5.0%
KAPSIKAM
WoW	24 958	4.9%	3.6%	0.1	9 550 522	4.3%	3.6%	0.1	1.2%
MoM	95 859	5.7%	3.3%	0.3	37 526 025	6.3%	3.3%	0.3	-4.6%
YTD	1 005 294	-1.3%	2.7%	0.1	410 296 693	-2.3%	2.8%	-0.2	-4.0%
MAT	1 051 475	-3.1%	2.7%	0.1	429 164 063	-4.1%	2.9%	-0.2	-5.8%
MILDRONATE
WoW	64 440	0.4%	14.5%	-0.6	44 119 804	0.8%	14.5%	-0.4	0.7%
MoM	281 605	-5.1%	16.1%	0.2	191 073 112	-2.3%	15.8%	0.1	-3.6%
YTD	4 285 667	-7.5%	13.1%	-0.9	2 623 782 012	40.3%	13.8%	2.3	-1.5%
MAT	4 449 175	-8.7%	13.1%	-0.8	2 687 585 642	36.3%	13.7%	2.2	-3.2%
SULFARGIN
WoW	2 222	11.9%	0.7%	0.1	1 241 518	11.6%	1.1%	0.1	0.4%
MoM	8 526	-11.7%	0.6%	0	4 826 888	-11.2%	1.0%	-0.1	-6.2%
YTD	139 367	-10.7%	0.8%	0	72 750 467	-4.2%	1.1%	0	-8.4%
MAT	147 397	-10.5%	0.8%	0	76 607 403	-4.1%	1.2%	0	-10.0%
VIPROSAL
WoW	17 266	1.2%	2.4%	0	6 403 301	0.8%	2.3%	0	1.2%
MoM	81 301	7.1%	2.7%	0.3	30 767 547	6.1%	2.6%	0.2	-4.0%
YTD	1 106 065	-6.6%	2.8%	-0.1	444 181 425	-0.8%	2.9%	-0.2	-4.3%
MAT	1 165 031	-6.8%	2.9%	0	467 849 418	-1.0%	3.0%	-0.1	-6.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	103 314	-9.6%	52.7%	-3.4	48 365 190	9.5%	81.4%	0.8	-3.8%
KAPSIKAM	1 005 294	-1.3%	2.7%	0.1	410 296 693	-2.3%	2.8%	-0.2	-4.0%
MILDRONATE	4 285 667	-7.5%	13.1%	-0.9	2 623 782 012	40.3%	13.8%	2.3	-1.5%
SULFARGIN	139 367	-10.7%	0.8%	0	72 750 467	-4.2%	1.1%	0	-8.4%
VIPROSAL	1 106 065	-6.6%	2.8%	-0.1	444 181 425	-0.8%	2.9%	-0.2	-4.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	106 611	-11.6%	52.4%	-3.9	49 800 109	7.7%	81.2%	0.5	-5.0%
KAPSIKAM	1 051 475	-3.1%	2.7%	0.1	429 164 063	-4.1%	2.9%	-0.2	-5.8%
MILDRONATE	4 449 175	-8.7%	13.1%	-0.8	2 687 585 642	36.3%	13.7%	2.2	-3.2%
SULFARGIN	147 397	-10.5%	0.8%	0	76 607 403	-4.1%	1.2%	0	-10.0%
VIPROSAL	1 165 031	-6.8%	2.9%	0	467 849 418	-1.0%	3.0%	-0.1	-6.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 501	-1.5%	46.5%	0.5	655 940	-0.7%	76.8%	0.5	-2.7%
KAPSIKAM	24 958	4.9%	3.6%	0.1	9 550 522	4.3%	3.6%	0.1	1.2%
MILDRONATE	64 440	0.4%	14.5%	-0.6	44 119 804	0.8%	14.5%	-0.4	0.7%
SULFARGIN	2 222	11.9%	0.7%	0.1	1 241 518	11.6%	1.1%	0.1	0.4%
VIPROSAL	17 266	1.2%	2.4%	0	6 403 301	0.8%	2.3%	0	1.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	6 847	-6.1%	46.5%	-3.3	3 112 742	-7.1%	77.1%	-2.6	0.5%
KAPSIKAM	95 859	5.7%	3.3%	0.3	37 526 025	6.3%	3.3%	0.3	-4.6%
MILDRONATE	281 605	-5.1%	16.1%	0.2	191 073 112	-2.3%	15.8%	0.1	-3.6%
SULFARGIN	8 526	-11.7%	0.6%	0	4 826 888	-11.2%	1.0%	-0.1	-6.2%
VIPROSAL	81 301	7.1%	2.7%	0.3	30 767 547	6.1%	2.6%	0.2	-4.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца